Can we talk about the perception gap?

I’m Katie, a global brand strategist with over 12 years of experience shaping brands across 150 countries. I’ve led strategy and campaigns for the BBC, Burberry, British Airways and Wimbledon, and helped founders build powerful brands from their living rooms.

I know what a brand system looks like when it reaches millions and I know how to translate that same strategic clarity into something simple, actionable, and scalable for a team of one.

The blend of big-brand expertise and entrepreneur-level practicality is the foundation of my work. And my goal is simple: To help you align your brand to the level you’re truly at, so you’re seen, chosen and paid as the expert.

YOU’VE HEARD IT BEFORE:

“A brand is what people say about you when you’re not in the room.” It’s true, but it’s only half the story. It makes your brand sound like something you can’t influence.

WHAT MOST FOUNDERS MISS

The other half is this: Your brand shapes what people say through the signals it sends instantly, silently and constantly.

And you can shape those signals intentionally with the right strategic system behind you. I know this because I’ve run global campaigns (from Silicon Valley to Shanghai) designed to shift perception on purpose.

Brandbeam exists to help founders close the Perception Gap by building brands that reflect the level they’re truly operating at.

Not through aesthetics alone, but through:

  • Alignment

  • Identity

  • Messaging that lands

  • Consistency that builds trust

  • Systems that expand visibility and make growth easier

WHAT I HELP YOU DO

Through brandbeam’s frameworks and strategic support, I help you:

  • Clarify your message so people “get it” in seconds

  • Strengthen your credibility so your brand matches the level you operate at

  • Build a brand system that works consistently across platforms

  • Create emotional resonance with the clients you actually want

  • Show up with confidence because your brand finally feels like you

  • Attract right-fit clients through alignment, not pressure

  • Increase visibility without burning out or reinventing yourself weekly

  • Turn your brand into a growth engine, not a design exercise

WORK WITH KATIE

 What clients say about working together

  • “You get so much clarity working with Katie. I've gone from feeling unsure and a bit meh to feeling inspired about my brand.”

    MELISSA - BUSINESS COACH

  • "Katie gave clear directions that weren’t overwhelming and she understood my vision so well."

    ABBEY - FITNESS COACH

  • “Katie listens to the vision you have in mind and brings forth creative options that feel personalised and original."

    LACEY - ATHLETE & COACH

  • “Katie takes her time to listen to your brand story. She gives off great vibes and is easy to work with!”

    JUNIPER - JEWELRY DESIGNER & ARTIST

  • “Katie really listened and understood my vision so well. My brand now has an identity ...it took all the stress away.”

    CHARLOTTE - BEAUTY ENTREPRENEUR