When I was 12 years old, I came home from school with a new assignment from computer class - use Microsoft PowerPoint to sell something made-up to the class in one weeks’ time.

Now, let me tell you, I wasn't the 'let me stand up in front of the whole class' kind of kid. Cue the butterflies!

But hey, I was all about putting my creativity to work. So, I dreamt up 'Wet n Wild'—a totally make-believe water park brand. I went all out with colours, fonts, images —brought to life in a slideshow. You better believe there were animations.

I even created branded 'merch' to hand out to the class by carving the 'Wet n Wild' brand name onto pencils I had asked my mum to buy from the store. 

Presentation day came. ‘Wet n Wild' was the showstopper! The teacher even joked about redecorating his house with my blue and yellow colour palette. Turns out, my 'brand experience' trumped the other presentations.

That school assignment taught me a powerful lesson: the impact of creating something stand-out, even with limited resources.

Fast forward to today, with over a decade of experience working with high-profile, global brands, I’ve seen time and time again that creating a memorable brand experience is one of the most powerful tools of connection and influence in business.

That’s why you’ll hear me shouting from the digital rooftops that every entrepreneur and small business should be able to make an impact with their brand, regardless of the resources they have.

And that’s why I started brandbeam — to make professional branding more accessible and affordable so that wellbeing brands can make their mark and leave the world a little bit brighter.