YOUR BRAND PERSONALITY IS

The Best Friend

STAND-OUT BRAND STRATEGY + STYLE KIT

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STAND-OUT BRAND STRATEGY + STYLE KIT

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STAND-OUT BRAND STRATEGY + STYLE KIT ✦ STAND-OUT BRAND STRATEGY + STYLE KIT ✦

Your brand feels like a trusted sidekick

Your Best Friend personality is all about belonging, connection and keeping it real. You are warm, down to earth and always there when people need you.

Best Friend energy thrives in businesses that want their audience to feel seen, accepted and supported. Whether it’s through community-driven products, inclusive services or approachable expertise, you help people feel like they’re not alone.

You don’t just show up, you keep it real. But if your brand’s look, voice, and messaging aren’t consistent, that relatability can get lost. The power is in aligning your visuals, words, and strategy so people immediately feel, “This is for me.”

What this means for you

Your Best Friend brand personality is the lens we’ll use to make your brand feel approachable, trustworthy and instantly familiar.

It’s about weaving your warm, no-nonsense energy into every part of your visuals, messaging, and strategy, so your audience feels like they truly belong.

The Best Friend at a glance

  • Your brand in one word:

    Inclusivity. You make people feel like they belong, no matter who they are.

  • Vision:

    To help people feel like they belong

  • Superpower:

    Being real and relatable

  • Brand Inspo:

    Jenna Kutcher, Skims, Canva

Big brand inspo you can make your own:

  • Jenna Kutcher builds community by showing up as her authentic self and reminding her audience they’re not alone.
    Takeaway: Lead with vulnerability and relatability (your story is what creates connection).

  • Skims built loyalty by focusing on inclusivity and everyday comfort, showing people they belong just as they are.
    Takeaway: Show your audience that your brand is for them, not just for a polished ideal.

  • Canva transformed design into something anyone can do, with a tone that’s friendly, empowering, and supportive.
    Takeaway: Take what feels complicated in your industry and make it feel easy and approachable for your audience.

Your branding basics

Your brand is like that go-to friend who shows up, keeps it real and makes people feel like they belong. From your words to your visuals, your tone tells your audience: “I see you, and I’ve got you.”

Personality:


Reliable and unpretentious. Imagine if your brand was a person, they’d be the sidekick who listens, reassures,and tells you the truth gently when you need it most.

Tone of Voice:


Warm, real and human. It’s a mix of empathy and practicality with a wink of humour or vulnerability that says: “Hey, me too.”

✅ Do:

  • Speak like you’re talking to a close friend

  • Show your human side (the messy bits too)

  • Use everyday, inclusive language

  • Be supportive but practical

❌ Don’t:

  • Sound corporate or distant

  • Overcomplicate with jargon

  • Position yourself above your audience

Color Palette:

Best Friend color combos are usually casual, inviting, friendly and easy on the eyes. Think soft blues, earthy greens, warm neutrals, or confident pops of colour that feel fun but not overdone. Your palette should say: “You belong here.”

Color palettes to inspire your brand identity…

Quick action step (do this today)

Take your latest Instagram caption or email. Does it sound like something you’d text a friend? If not, rework it to sound warmer, simpler and more real.

Your next 3 powerful Best Friend moves are already in your inbox. Don’t miss them!

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