Your Stand-Out Brand Personality is: The Best Friend

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You make people feel safe, included and understood

Your Best Friend personality is all about belonging, connection and keeping it real. Your brand is warm, down to earth and always there when people need it.

Best Friend energy thrives in businesses that want their audience to feel seen, accepted and supported. Whether it’s through community-driven products, inclusive services or approachable expertise, you help people feel like they’re not alone.

  • Personality

    Warm, reliable and unpretentious

  • Purpose

    Helping your audience feel like they belong, no matter who they are.

  • Superpower

    Being real and relatable

  • Brand Inspo

    Jenna Kutcher, Skims, Canva

What this means for you

Your Best Friend brand personality is the lens we’ll use to make your brand clearer, more cohesive and instantly recognizable.

It’s about weaving your warm, down to earth energy through every part of your brand starting with the words you use, to the visuals you share, to the way clients experience working with you. The key is aligning your look, voice and message so they all work together.

Curated color palettes

Best Friend color combos are usually casual, inviting, friendly and easy on the eyes. Think soft blues, earthy greens, warm neutrals, or confident pops of colour that feel fun but not overdone. Use these three curated color palettes as inspiration to instantly remove color chaos and create a polished, consistent look.

Big brand inspo to make your own:

✦ Jenna Kutcher builds community by showing up as her authentic self and reminding her audience they’re not alone.

Takeaway: Lead with vulnerability and relatability (your story is what creates connection).

✦ Skims built loyalty by focusing on inclusivity and everyday comfort, showing people they belong just as they are.

Takeaway: Show your audience that your brand is for them, not just for a polished ideal.

✦ Canva transformed design into something anyone can do, with a tone that’s friendly, empowering, and supportive.

Takeaway: Take what feels complicated in your industry and make it feel easy and approachable for your audience.

Your Best Friend tone of voice is warm, down to earth and human. It’s a mix of empathy and practicality with a wink of humor or vulnerability that says: “Hey, me too.”

Tone of voice quick guide

DO:

✔ Speak like you’re talking to a close friend

✔ Show your human side (the messy bits too)

✔ Use everyday, inclusive language

✔ Be supportive but practical

DON’T:

✘ Sound corporate or distant

✘ Overcomplicate with jargon

✘ Position yourself above your audience

Quick action step:

Check your latest Instagram caption. Does it sound like something you’d text a friend? If not, rework it to sound warmer, simpler and more real.

And because this is just the beginning, your next 3 game-changing Best Friend moves are already waiting for you in your inbox. Don’t miss it!

Where this fits in your branding journey

Your Brand Personality is the first step to creating a brand that looks good and actually works. It gives you the clarity and confidence to show up in a way that feels true to you and instantly recognizable to others.

But personality alone won’t carry your brand. Without aligned visuals, voice, and positioning, your branding can feel inconsistent and that quietly erodes trust.

That’s why I created the Stand-Out Brand System™. It builds on your personality and connects the other essential pieces:

✦ Purpose: connect emotionally with the right clients
✦ Positioning: clearly show what makes you the go-to choice
✦ Perception: look polished and professional at first glance

And Brandbeam exists to help you align all four elements, so you can stop piecing things together on your own and finally show up with clarity and confidence.

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.