YOUR BRAND PERSONALITY IS

The Hero

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You give customers main character energy, enabling them to master challenges and perform at their very best

The Hero is all about giving customers the confidence and courage they need to master the task at hand and achieve their most powerful potential. 

Hero brands can either provide an element of heroism that customers may be lacking to help them overcome challenges or they can provide heroic tools to help customers get the job done.

Heroes usually have a competitor to beat. This might not be a competitor in the traditional sense, it could also be an alternative behaviour like an unhealthy habit or the tendency to not following through on a particular goal. 

NICHES & SECTORS THAT ALIGN WELL WITH THE HERO PERSONALITY TYPE:

  • Products or services that help people reach a challenging goal 

  • Fitness, sport and performance sectors 

  • Products or services focused on self-improvement

  • Businesses that help improve communities and people’s lives

The Hero at a glance

  • Your brand in one word:

    COURAGE

  • Vision:

    TO HELP PEOPLE PERFORM AT THEIR FULL POTENTIAL

  • Superpower:

    FINDING THE STRENGTH COURAGE TO MASTER ANYTHING

  • Brand Inspo:

    NIKE, PELOTON, STANLEY, GIRLS WHO CODE

Your branding basics

Your Hero brand personality gives you a powerful edge. When you speak with courage and conviction, your audience sees you as someone who gets results. Your brand voice should reflect that same strength: bold, clear and confident.

This doesn’t mean being loud or aggressive. It means using messaging, visuals, and tone that show you’re here to lead, not follow.

Personality:

Spirited and brave.

Imagine if your brand was a person. How would they show up and present themselves? Someone with a spirited and brave personality might come across in a similar way to a professional athlete, a tough coach that gets results or a modern day superhero.

Tone of Voice:

The Hero tone of voice is challenging, daring, motivating and strong.

EXAMPLES:

  • Just do it (Nike)

  • This is a job for FedEx (FedEx)

  • High performance, delivered (Accenture)

  • The ultimate driving machine (BMW)

Color Palette:

Hero brands use color to signal power, clarity, and momentum. Think strong contrasts, bold accent colours, and clean lines that cut through the noise. You’re aiming for visual impact so that your colors command attention and build trust fast.

Colour palettes to inspire your brand identity…

How to start using your Hero energy today

Make your message match your mission

Check your latest post: does the tone feel bold? Do your visuals feel brave? Try rewriting just one caption to sound more Hero-like. You’ll be amazed at the shift.

Next, head over to your inbox for 3 more high-impact ideas, plus a few next steps I’ve got just for you.

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.