Your Stand-Out Brand Personality is: The Innocent

BRAND PERSONALITY KIT

✦

BRAND PERSONALITY KIT

✦

BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You make life feel lighter, clearer and more hopeful

Your Innocent brand personality is associated with goodness, simplicity and trust. You stand out by staying true to strong core values, even when others cut corners.

Innocent energy thrives in businesses that make life feel lighter, healthier and more joyful whether that’s through wellness, lifestyle, or products that feel like a fresh start.

You’re not just selling something, you’re sharing a better way to live.

  • Personality

    Pure, optimistic and uplifting

  • Purpose

    Spreading happiness and positivity through sharing a better way to live.

  • Superpower

    Making people feel good and restoring their trust.

  • Brand Inspo

    Summer Fridays, TALA, Siffat Haider (Arrae)

What this means for you

Your Innocent brand personality is the lens we’ll use to make your brand clearer, more cohesive and instantly recognizable.

It’s about letting your warmth, values and positivity shine through consistently from the words you use, to the visuals you share, to the way clients experience working with you. The key is aligning your look, voice and message so they all work together.

Curated color palettes

Innocent brands use fresh, soft and harmonious colours that create a sense of calm and trust. Think light pastels, clean neutrals, and natural tones that feel uplifting and pure. Use these three curated color palettes as inspiration to instantly remove color chaos and create a polished, consistent look.

Big brand inspo to make your own:

✦ Summer Fridays broke away from the millennial pink beauty trend, choosing a calm, fresh and elevated aesthetic that made their products instantly recognizable.

Takeaway: Don’t follow the look everyone else is using. Instead create a visual identity that feels timeless and ownable.

✦ TALA proves the fashion industry can do better by offering non–fast fashion activewear that’s stylish, high-quality, and genuinely sustainable.

Takeaway: If the standard in your industry doesn’t align with your values, show there’s a better way to do it.

✦ Siffat Haider (Arrae) blends elegance and approachability to create a calming wellness brand rooted in trust, transparency and care.

Takeaway: Share the “why” and “how” behind what you do so your audience trusts not just your product, but you as the person behind it.

When you speak with honesty and optimism, your audience feels safe, understood, and inspired. Your brand voice should reflect that same warmth: simple, clear and uplifting.

Tone of voice quick guide

DO:

✔ Keep language clear, friendly and honest

✔ Share uplifting stories and good news

✔ Focus on solutions that make life feel easier and happier

✔ Use words that spark nostalgia, comfort or joy

✔ Reinforce trust by being transparent

DON’T:

✘ Overcomplicate your message

✘ Use aggressive or overly salesy language

✘ Focus on fear or negativity

✘ Promise results that feel unrealistic

✘ Stray too far from your core values

Quick action step:

Check your latest Instagram caption. Does it feel warm, clear, and values-led? Swap any heavy phrases for ones that make people feel welcome, safe and inspired.

And because this is just the beginning, your next 3 game-changing Innocent moves are already waiting for you in your inbox. Don’t miss it!

Where this fits in your branding journey

Your Brand Personality is the first step to creating a brand that looks good and actually works. It gives you the clarity and confidence to show up in a way that feels true to you and instantly recognizable to others.

But personality alone won’t carry your brand. Without aligned visuals, voice, and positioning, your branding can feel inconsistent and that quietly erodes trust.

That’s why I created the Stand-Out Brand System™. It builds on your personality and connects the other essential pieces:

✦ Purpose: connect emotionally with the right clients
✦ Positioning: clearly show what makes you the go-to choice
✦ Perception: look polished and professional at first glance

And Brandbeam exists to help you align all four elements, so you can stop piecing things together on your own and finally show up with clarity and confidence.

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.