YOUR BRAND PERSONALITY IS

The Innocent

STAND-OUT BRAND STRATEGY + STYLE KIT

✦

STAND-OUT BRAND STRATEGY + STYLE KIT

✦

STAND-OUT BRAND STRATEGY + STYLE KIT ✦ STAND-OUT BRAND STRATEGY + STYLE KIT ✦

WHY THIS MATTERS

You bring the feel-good factor

Your Innocent brand personality is associated with goodness, simplicity and trust. You stand out by staying true to strong core values, even when others cut corners.

Innocent energy thrives in businesses that make life feel lighter, healthier and more joyful whether that’s through wellness, lifestyle, or products that feel like a fresh start. You’re not just selling something, you’re sharing a better way to live.

But if your brand isn’t clearly showing your warmth, values and integrity in every interaction, your audience won’t fully trust you (even if you have the exact solution they’ve been looking for).

What this means for you

Your Innocent brand personality is the lens we’ll use to make your brand clearer, more cohesive and instantly recognisable.

It’s about letting your warmth, values, and positivity shine through consistently across your visuals, messaging and strategy so your audience knows they can trust you.

The Innocent at a glance

  • Your brand in one word:

    Virtuous. You lead with integrity, kindness and a belief in the good.

  • Vision:

    To spread happiness and positivity through doing the right thing.

  • Superpower:

    Making people feel good and restoring their trust.

  • Brand Inspo:

    Summer Fridays, TALA, Siffat Haider (Arrae)

Big brand inspo you can make your own:

  • Summer Fridays broke away from the millennial pink beauty trend, choosing a calm, fresh, and elevated aesthetic that made their products instantly recognisable.

    Takeaway: Don’t follow the look everyone else is using. Instead create a visual identity that feels timeless and ownable.

  • TALA proves the fashion industry can do better by offering non–fast fashion activewear that’s stylish, high-quality, and genuinely sustainable.

    Takeaway: If the standard in your industry doesn’t align with your values, show there’s a better way to do it.

  • Siffat Haider (Arrae) blends elegance and approachability to create a calming wellness brand rooted in trust, transparency, and care.

    Takeaway: Share the “why” and “how” behind what you do so your audience trusts not just your product, but you as the person behind it.

Your branding basics

Your Innocent brand personality makes you a beacon of trust and positivity. When you speak with honesty and optimism, your audience feels safe, understood, and inspired. Your brand voice should reflect that same warmth: simple, clear and uplifting.

This doesn’t mean being bland or overly sweet. It means using messaging, visuals and tone that show you stand for something good, and you’re here to make life a little brighter.

Personality:

Pure, optimistic and uplifting.

Tone of Voice:

Your words should feel simple, warm and reassuring (like a trusted friend who always does the right thing).

✅ Do:

  • Keep language clear, friendly and honest

  • Share uplifting stories and good news

  • Focus on solutions that make life feel easier and happier

  • Use words that spark nostalgia, comfort, or joy

  • Reinforce trust by being transparent

❌ Don’t:

  • Overcomplicate your message

  • Use aggressive or overly salesy language

  • Focus on fear or negativity

  • Promise results that feel unrealistic

  • Stray too far from your core values

Color Palette:

Innocent brands use fresh, soft and harmonious colours that create a sense of calm and trust. Think light pastels, clean neutrals, and natural tones that feel uplifting and pure.

Color palettes to inspire your brand identity…

Quick action step (do this today)

Review your website or Instagram bio. Does it feel warm, clear, and values-led? Swap any “salesy” phrases for ones that make people feel welcome, safe, and inspired.

Your next 3 trust-building Innocent moves are in your inbox right now. Don’t miss them!

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.