YOUR BRAND PERSONALITY IS

The Jester

STAND-OUT BRAND STRATEGY + STYLE KIT

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STAND-OUT BRAND STRATEGY + STYLE KIT

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STAND-OUT BRAND STRATEGY + STYLE KIT ✦ STAND-OUT BRAND STRATEGY + STYLE KIT ✦

You bring joy, energy and lightness to the world

Your Jester brand personality is all about helping people enjoy the moment, laugh a little louder and not take life (or business) too seriously. You remind your audience that growth, learning, and investing in themselves can feel exciting, playful, and even fun.

Jester energy thrives in any business that helps people take something overwhelming or serious and makes it feel approachable and enjoyable. This might be turning complex topics into bite-sized, relatable tips, adding humor and personality to your content or creating an experience that surprises and delights your clients.

But if your brand isn’t consistently showing that playful spark in your visuals, voice, and message, your audience won’t connect with your unique energy. The key is aligning your look, tone and strategy so you come across as engaging and memorable.

What this means for you

Your Jester brand personality is the lens we’ll use to make your brand more engaging, consistent, and instantly recognizable.

It’s about weaving your clever, playful energy through everything you create so that your brand doesn’t just deliver value, but makes people smile, stick around and share.

The Jester at a glance

  • Your brand in one word:

    Joy. You show people that anything in life can feel fun and fresh.

  • Vision:

    To help people lighten up and enjoy the journey

  • Superpower:

    Making everyday things simple, playful and magnetic

  • Brand Inspo:

    Alex Earl, Poppi, Supergoop

Big brand inspo you can make your own:

  • Alex Earl built a following by being raw, funny, and unfiltered.
    Takeaway: Infuse your own content with humor, personality and storytelling that feels real.

  • Poppi turned gut health into a playful soda brand people are proud to sip.
    Takeaway: Make the “serious” side of your work feel fun, easy and shareable.

  • Supergoop reframed sunscreen as a daily ritual people look forward to.
    Takeaway: Position your offer as something people enjoy, not just something they “should” do.

Your branding basics

Your Jester energy gives your brand an edge that few can replicate. You make things feel lighter, brighter and easier to engage with.

Personality:

Playful, clever and relatable

Tone of Voice:


Your voice should feel witty, approachable and fun without losing credibility.

✅ Do:

  • Use humor, metaphors, and playful language

  • Add lightness to complex or “serious” topics

  • Share stories or moments that make your audience feel included

❌ Don’t:

  • Let humor overshadow the value you provide

  • Be sarcastic in ways that alienate your audience

  • Confuse playful with unprofessional (your joy should build trust, not reduce it)

Color Palette:

Jester brands use vibrant, high-contrast colors that pop off the screen. Think bright accents, unexpected combinations and playful patterns. The goal is to create a brand presence that feels bold, fun and impossible to ignore.

Color palettes to inspire your brand identity…

Quick action step (do this today)

Take your latest Instagram caption or email and rewrite it with a playful twist. Could you add a metaphor, an inside joke with your audience or a fun visual element (like emojis or bold formatting)? Notice how it shifts the energy instantly.

Your next 3 playful Jester moves are already in your inbox. Don’t miss them!

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.