YOUR BRAND PERSONALITY IS

The Magician

STAND-OUT BRAND STRATEGY + STYLE KIT

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STAND-OUT BRAND STRATEGY + STYLE KIT

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STAND-OUT BRAND STRATEGY + STYLE KIT ✦ STAND-OUT BRAND STRATEGY + STYLE KIT ✦

WHY THIS MATTERS

You help your customers unlock possibilities they didn’t even know existed

Your Magician brand personality is all about transformation, trust and making the impossible feel within reach.

Magician energy thrives in any business that inspires belief and delivers results — from personal growth and wellness, to creative services, innovation, and experiences that leave people changed.

You combine vision and guidance, showing people what’s possible and giving them the steps to get there.

But if your brand isn’t consistently showing that sense of transformation in every touchpoint, people will assume you offer the same surface-level solutions as everyone else. The magic happens when your visuals, voice, and message all align.

What this means for you

Your Magician brand personality is the lens we’ll use to bring clarity and cohesion to your brand.

It’s about making your sense of transformation and possibility show up everywhere (in your words, visuals and customer experience), so your audience instantly sees you as the guide they can trust.

The Magician at a glance

  • Your brand in one word:

    Transformation. You turn vision into reality and help others believe in what’s possible.

  • Vision:

    Create change that feels effortless, inspiring, and lasting.

  • Superpower:

    Helping people see new possibilities, then guiding them to achieve them.

  • Brand Inspo:

    Goop, Glossier, Gabby Bernstein

Big brand inspo you can make your own:

  • Goop creates a lifestyle around transformation and wellbeing.

    Takeaway: Build a world around your brand that people want to step into.

  • Glossier invites customers to be part of the brand story.

    Takeaway: Let your audience co-create and feel ownership in the journey.

  • Gabby Bernstein blends personal storytelling with practical spiritual tools.

    Takeaway: Share your own transformation journey to inspire and guide others through theirs.

Your branding basics

Your Magician brand voice should feel calm yet powerful, like you’re handing people a key they didn’t know they needed. Words, visuals, and colors should reflect clarity, wisdom, and a touch of wonder.

You’re not here to overwhelm with sparkle. You’re here to show what’s possible, then gently guide people there.

Personality:

Visionary, encouraging and wise.

Tone of Voice:

You want your words to feel calm, clear, and full of possibility (like you’re handing people a key they didn’t know they needed).

✅ Do:

  • Speak with clarity, warmth, and conviction

  • Share stories that spark hope and inspiration

  • Use language that feels abundant and uplifting

  • Balance inspiration with clear, practical next steps

  • Make people feel safe while inviting them to dream bigger

❌ Don’t:

  • Overpromise without showing the path to results

  • Use vague or “fluffy” language with no action behind it

  • Rely on mystique alone without delivering value

  • Talk in a way that feels too far removed from your audience’s reality

Color Palette:

Magician brands use color to create a sense of calm, trust and elevated guidance. Think clean, soothing tones or rich jewel colours that feel quietly powerful. Your palette should reflect ease, flow and clarity.

Color palettes to inspire your brand identity…

Quick action step (do this today)

Review your last three Instagram captions. Do they feel like they’re opening a door for your audience to imagine what’s possible? Rewrite one to inspire curiosity and belief, while giving a small step they can take now.

Your next 3 transformation-boosting Magician moves are in your inbox right now. Don’t miss them!

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