YOUR BRAND PERSONALITY IS

The Magician

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You transform dreams into reality, always finding a miraculous method to make it happen

As a Magician brand, your power lies in helping others transform, whether through mindset shifts, products that feel like magic, or a clearer path in uncertain times.


The Magician is driven by vision and values but flexible about the journey to reach the vision. Magician brands want to genuinely help their customers improve and master their lives. 

NICHES & SECTORS THAT ALIGN WELL WITH THE MAGICIAN PERSONALITY TYPE:

  • Wellness and health

  • Technology and innovation

  • Products with a psychological or spiritual component

  • Services that provide makeovers and transformations

  • Entrepreneurs are often Magicians, blending business acumen with spirituality to achieve miraculous results

The Magician at a glance

  • Your brand in one word:

    TRANSFORMATION

  • Vision:

    TO MAKE DREAMS COME TRUE

  • Superpower:

    MANIFESTING A VISION INTO REALITY

  • Brand Inspo:

    GOOP, GLOSSIER, SOULCYCLE, MINDBODYGREEN

Your branding basics

Your Magician brand voice should feel calm yet powerful, like you’re handing people a key they didn’t know they needed. Words, visuals, and colors should reflect clarity, wisdom, and a touch of wonder.

You’re not here to overwhelm with sparkle. You’re here to show what’s possible, then gently guide people there.

Personality:

Visionary and encouraging.

Imagine if your brand was a person. How would they show up and present themselves? Someone with a visionary and encouraging personality might come across as the leader of a friendship group, a respected mentor or coach.

Tone of Voice:

The Magician tone of voice is inspirational, abundant, visionary, empowering.

EXAMPLES:

  • “Transform your routine” (Glossier)

  • “Unlock your full potential” (Mindvalley)

  • “Step into your next level” (coaching or wellness space)

Color Palette:

Magician brands use color to create a sense of calm, trust, and elevated guidance. Think clean, soothing tones or rich jewel colours that feel quietly powerful. Your palette should reflect ease, flow and clarity.

Colour palettes to inspire your brand identity…

How to start using your Magician energy today

Ground your big vision in real results

It’s easy to sound dreamy, so make sure your offers feel practical too. Give clear next steps that help people believe and act.

Next, head over to your inbox for 3 more high-impact ideas, plus a few next steps I’ve got just for you.

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.