YOUR BRAND PERSONALITY IS

The Rebel

BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT

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BRAND PERSONALITY KIT ✦ BRAND PERSONALITY KIT ✦

You break the rules of what has come before to pioneer new values and attitudes

Rebel brands don’t follow trends, they flip them. You’re here to challenge the way things are done and carve out a space that’s truly your own. Whether it’s pricing, visuals, tone or strategy, you’re not afraid to say, “Why the f*** not?”

NICHES & SECTORS THAT ALIGN WELL WITH THE REBEL PERSONALITY TYPE:

  • Businesses that are innovating in a very traditional or expected space  

  • Businesses that are offering an affordable and often more digital solution in a traditional market

  • The fashion sector, where the product or service helps people to express an individual style 

  • Products or services that offer solutions to niche audiences who do not consider themselves mainstream

The Rebel at a glance

  • Your brand in one word:

    REVOLUTION

  • Vision:

    TO DISRUPT WHAT IS NOT WORKING

  • Superpower:

    REVOLUTIONISING THE WAY THINGS ARE CURRENTLY DONE

  • Brand Inspo:

    DR. MARTENS, BILLIE, CALL HER DADDY, VICE MEDIA

Your branding basics

Every bold brand has a personality and yours doesn’t play by the rules. It speaks in a way that turns heads, breaks patterns and makes people feel something. Your visuals, your tone, even your logo? They all work together to say: this isn’t business as usual.

When you stay consistent with your voice and vibe, your brand becomes instantly recognizable and unforgettable. You’re not just showing up. You’re making a statement about who you are, and what you stand against.

Personality:

Rebellious and non-conformist.

Imagine if your brand was a person. Think of your brand like that cool, sharp-tongued friend who challenges the norm without needing anyone’s permission. They don’t ask to fit in, they are just who they are.

Tone of Voice:

Rebel brands say what everyone else is too afraid to. Keep it tight, punchy and straight to the point (no fluff, no filler).

EXAMPLES:

  • Screw it, let’s ride (Harley-Davidson)

  • Move the way you want (Uber)

  • We don’t play music (MTV)

  • Banking with a bit of soul (Virgin Money)

Color Palette:

Rebel brands break visual rules the same way they break business ones. Think unexpected contrasts, loud pops of colour or all-black everything with a twist. Use color to make people feel your vibe fast.

Colour palettes to inspire your brand identity…

How to start using your Rebel energy today

Borrow brilliance from unexpected places

Don’t look sideways, look outside your niche. Look for inspiration from disruptive brands in fashion, music, or tech and remix them for your industry.

Next, head over to your inbox for 3 more high-impact ideas, plus a few next steps I’ve got just for you.

Is this profile resonating with your brand? If you’re not vibing with this profile, then check out the other results here.  

All our brand personality profiles are based on Carl Jung's personality archetypes and the work of Mark & Pearson on how these archetypes can bring meaning to brands in their book ‘The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes’.