YOUR BRAND PERSONALITY IS

The Rebel

STAND-OUT BRAND STRATEGY + STYLE KIT

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STAND-OUT BRAND STRATEGY + STYLE KIT

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STAND-OUT BRAND STRATEGY + STYLE KIT ✦ STAND-OUT BRAND STRATEGY + STYLE KIT ✦

WHY THIS MATTERS

You break the rules of what’s come before to pioneer new values and attitudes

Rebel brands don’t follow trends, they flip them. You’re here to challenge the way things are done and carve out a space that’s truly your own.

Rebel energy thrives in businesses that stand for something, disrupt the status quo, and aren’t afraid to make noise. Whether it’s in beauty, lifestyle, media or personal branding, you’re not here to blend in. You’re here to make people feel, think and act.

But if your brand isn’t consistently showing that edge, your message will get watered down and you’ll blend into the same safe, forgettable space you’re trying to disrupt. The power is in aligning your look, voice, and message so they all work together.

What this means for you

Your Rebel brand personality is the lens we’ll use to bring a clear, cohesive edge to your brand.

It’s about making sure your bold, challenger energy comes through in every visual, every word and every customer experience, so you stand out for the right reasons.

The Rebel at a glance

  • Your brand in one word:

    Revolution. You challenge the rules, flip the script and make people see things differently.

  • Vision:

    To disrupt what’s not working and replace it with something better.

  • Superpower:

    Revolutionizing the way things are done and inspiring others to follow your lead.

  • Brand Inspo:

    Fenty Beauty, Billie, Call Her Daddy

Big brand inspo you can make your own:

  • Fenty Beauty disrupted beauty norms with inclusive products and unapologetic campaigns.

    Takeaway: Break the mould by solving a gap others ignore.

  • Billie challenged beauty taboos and pricing inequities with relatable, body-positive marketing.

    Takeaway: Call out industry BS and show a better way.

  • Call Her Daddy turned a provocative podcast into a powerful media brand that owns its narrative and pushes boundaries.

    Takeaway: Lead with personality and unfiltered truth to build fierce audience loyalty.

Your branding basics

Every bold brand has a personality and yours doesn’t play by the rules. It speaks in a way that turns heads, breaks patterns and makes people feel something. Your visuals, your tone, even your logo? They all work together to say: this isn’t business as usual.

When you stay consistent with your voice and vibe, your brand becomes instantly recognizable and unforgettable. You’re not just showing up. You’re making a statement about who you are, and what you stand against.

Personality:

Rebellious, non-conformist, and unapologetically bold.

Tone of Voice:

You want your words to provoke, challenge and stick in people’s minds, while staying sharp and intentional.

✅ Do:

  • Say what others are too afraid to say

  • Keep it punchy, direct, and high-impact

  • Use humor, wit or a bit of shock to get attention

  • Stand for something and make it clear

  • Back up bold claims with real substance

❌ Don’t:

  • Soften your edges to please everyone

  • Use safe, generic, or overly polished language

  • Be bold for the sake of it without purpose

  • Water down your personality to “fit in”

Color Palette:

Rebel brands break visual rules the same way they break business ones. Think unexpected contrasts, loud pops of colour or all-black everything with a twist. Use color to make people feel your vibe fast.

Color palettes to inspire your brand identity…

Quick action step (do this today)

Look at your last Instagram post. Does it play it safe? Rewrite it to make a clear stand, challenge an assumption or say what everyone’s thinking but no one’s saying.

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