YOUR BRAND PERSONALITY IS

The Sage

STAND-OUT BRAND STRATEGY + STYLE KIT

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STAND-OUT BRAND STRATEGY + STYLE KIT

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STAND-OUT BRAND STRATEGY + STYLE KIT ✦ STAND-OUT BRAND STRATEGY + STYLE KIT ✦

You help people make sense of the world

Your Sage brand personality is all about wisdom, clarity, and offering fresh perspectives.

Sage energy thrives in any business that educates, inspires, or empowers people to think differently, whether that’s through coaching, content, products or experiences. You’re the trusted guide who helps your audience navigate complexity, make informed decisions and see things in a new light.

But if your brand isn’t consistently communicating that depth and clarity across your visuals, voice, and message, you risk blending in with the noise. People might respect your knowledge but not remember your brand and that means missed opportunities.

What this means for you

Your Sage brand personality is the lens we’ll use to make your brand clearer, more cohesive, and easier to trust.

It’s about weaving your insight-driven, thoughtful energy through every part of your visuals, messaging and strategy so everything works together to position you as the expert your audience comes to first.

The Sage at a glance

  • Your brand in one word:

    Wisdom. You bring clarity, context and insight so your audience can make better decisions and see the bigger picture.

  • Vision:

    To understand the world better

  • Superpower:

    Inspiring people to think differently

  • Brand Inspo:

    Oura Ring, Aesop, Dr Becky (Good Inside)

Big brand inspo you can make your own:

  • Oura Ring turns complex health data into accessible, elegant insights.
    Takeaway: Present information in a way that feels effortless to understand and easy to act on.

  • Aesop blends thoughtful storytelling with minimalist, elevated design.
    Takeaway: Make your brand’s visual and verbal identity feel as refined as the ideas you share.

  • Dr Becky (Good Inside) makes complex psychology simple and practical for parents.
    Takeaway: Break down your expertise into clear, human frameworks so your audience feels supported, not overwhelmed.

Your branding basics

Your Sage brand personality positions you as a credible and trusted voice. When you communicate with clarity and authority, your audience sees you as a guide they can rely on. This doesn’t mean being overly academic or distant. It’s about being approachable while delivering value that changes how people think and act.

Personality:

Wise, responsible and curious.

Tone of Voice:

Clear, engaging and challenging in a way that sparks new perspectives.

✅ Do:

  • Explain complex ideas simply

  • Use analogies and stories to make concepts stick

  • Share research, facts, or frameworks that support your point

  • Ask thought-provoking questions

  • Keep visuals clean and minimal so the message shines

❌ Don’t:

  • Overload with jargon or unnecessary detail

  • Assume your audience already understands your references

  • Let visuals feel cluttered or inconsistent

  • Deliver facts without context or meaning

Color Palette:

Sage brands often lean toward clean, minimal palettes with a sense of calm sophistication. Think neutrals, muted tones and subtle contrasts that signal clarity and thoughtfulness.

Color palettes to inspire your brand identity…

Quick action step (do this today)

Pick one idea or insight you’ve been sitting on and share it as a post, podcast or email but frame it in the simplest, most relatable way possible. Notice how much more people engage when they truly “get it.”

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